print faq's

print faq's

What is a proof?

Proofs are supplied to clients at various stages of a project including concept through to finished art. This ensures that our clients are happy with the project as it progresses and is also an opportunity to make any minor amendments before the final project is printed...

Why can't I send a proof directly to the printer?

A proof is a low-resolution composite of the final artwork to be produced and may contain images, fonts and colours that have not yet been prepared for print output. This may cause major issues/errors if the printer attempts to use the document to produce final output of your job.

What does resolution mean?

Resolution refers to the sharpness and clarity of an image. The term is most often used to describe monitors, printers, and graphic images.

In the case of graphic images, the minimum resolution required to reproduce an image for print in 300dpi (dots per inch). This limits the actual physical size in millimetres that an image can be reproduced. For example if an image is 100mm x 100mm and is 300dpi, the image will not reproduce clearly if made any larger in size.

If an image is to be used for a website then the resolution only needs to be 72dpi because a computer monitor does not display any higher than this.

What does Offset printing mean?

Offset printing is a printing technique where the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface (paper). Offset printing can produce jobs in 1 colour through to full colour. This method of printing is most cost effective when producing large quantities of a single document.

When should I use Offset printing?

Larger runs or generic items like business cards...

What is Digital printing?

Similar to your desktop printer, commercial digital printers output printed material on demand...

When should I use digital printing?

Small runs, short turn around, or individual items...